June 03, 2013

Cheerios ad with mixed-race family draws racist responses  - TODAY.com

Cheerios ad with mixed-race family draws racist responses  - TODAY.com:

A new Cheerios commercial featuring a biracial family has prompted a debate over race in America after drawing a host of ugly remarks online. The commercial features a biracial daughter asking her white mother if Cheerios are good for your heart, and then dumping a batch on her black father’s chest to playfully help his heart while he is sleeping on the couch. Some of the reaction was so offensive that General Mills, the maker of Cheerios, disabled the comments section on the YouTube video of the commercial. General Mills has announced it will not be pulling the ad due to any controversy.